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If We Build It, They Will Come

Reasons why WordPress is ideal for SMEs – Part 1

What do you do when you're in a place you do not know and you need to buy anything? Well, if you have your phone, you will do an Internet search and find all the information that you need about the business that is around you. 

This scene is increasingly common and, therefore, should make you ask the question: if you have an SME, are you not interested in going out on a search for these? I think so, that every business should be visible on the Internet, and that means having a corporate website that complements those searches.

The websites are a great window for you to meet your potential customers. If it is fast, functional and beautiful, we can make a good impression and attract customers to our store.

Here you have the main information that your website must have.

Homepage. This page briefly describes your business and what you do, indicates where they can find you and when. Its goal is, as you can imagine, capture the interest of those who found you on the web.

About us. Another site worth putting. If your business takes a certain path (for example, is a family business that has more than 50 years in the district), explain that to your customers. Take the opportunity to detail why you are better than your competition.

Products and services. It is not only for electronic shops, if you can do a list, with more or less detail, made it, with an exact explanation of  what you offer and what we will find in your business.

Contact. Finally, leaves open a door for a customer can contact you by mail or a form.

There are other pages that may be of interest to your customers, like Testimonials, where existing customers talk about you and your products; Press or Blog where you can post news related to your business; or Portfolio, which teach earlier work … 

The amount of information that you can get to publish and share on the Internet is huge but begins by focusing on your basics and.

Then, once you are convinced of the need of a website, you can do more job in it.

Today it is no longer necessary to develop websites pecking HTML code from scratch, just use a content management system like WordPress for it. Then you can take another step.

In the second part of this article, you will find 10 reasons why WordPress is ideal for SMEs.